ICECREAM

ICECREAM is a streetwear and skatewear brand founded in 2004 by Pharrell Williams and NIGO as the playful sub-label of Billionaire Boys Club. Known for its colorful graphics, bold logos, and skate-inspired aesthetics, ICECREAM captures the energy of early-2000s street culture.

Blending skatewear silhouettes with premium streetwear design, the brand stands out for its vibrant visual identity and distinctive motifs such as running dogs and ice cream graphics.